← Pedro Llonch

Spec Campaign

A campaign, generated end to end.

One person. A model that doesn't exist, a real desert resort, a cinematographer's shot list, and a finished film. Directed frame by frame, generated end to end.

Speculative concept. Not affiliated with, commissioned by, or endorsed by Habitas. Built independently as a craft exercise.

Act I

The Face

A model built from nothing as a single neutral portrait, then held perfectly consistent across every frame of the campaign. Same person, same features, every shot. The hardest part of AI direction is continuity, and it starts here.

  • Character creation
  • Gemini 3 / Nano Banana Pro
  • Identity lock
The created model — neutral identity portrait
Act II

The World

Real AlUla reference plates become art-directed campaign frames. Drag to see an empty location turn into a styled, lit, populated scene, with the model placed into the world and the whole frame graded for a single golden hour.

Habitas lounge, reference plate to final frame — finalFinal frame
Habitas lounge, reference plate to final frame — sourceReference plate

Drag to compare ←→

Act III

The Shot List

Before a single second was animated, the campaign was shot-listed like a real commercial. Every keyframe is annotated with shot size and duration, from extreme long shot to extreme close-up. This is direction, not prompting.

Scroll →
Sequence 01 — Resort, 12 keyframes
Sequence 01 — Resort, 12 keyframes
Sequence 02 — Balloon field, 10 keyframes
Sequence 02 — Balloon field, 10 keyframes
Act IV

Motion

Each approved keyframe was driven into live motion with Kling 3, then cut to the shot-list timings. Stills become cinema.

Stills

The Campaign

Habitas campaign frame 1
Habitas campaign frame 2
Habitas campaign frame 3
Habitas campaign frame 4
Habitas campaign frame 5
Habitas campaign frame 6
The Final CutHabitas
0:00 / 0:00

Direction, model creation, environment, shot design, animation, and edit — Pedro Llonch.

Roles

  • Creative direction
  • Model creation
  • Environment compositing
  • Shot design
  • Animation
  • Edit

Tools

  • Gemini 3 / Nano Banana Pro
  • Kling 3
  • Hand-graded